Sjöström, Emma.
Shareholder influence on corporate social responsibility.
(2009, Area: Marketing)
How can you use your money to make the world a better place?
This research explores how institutional shareholders can use their
position of ownership to influence corporations with regards to issues
such as human rights, labour conditions, and the environment (otherwise
known as CSR).
This work, comprised of six separate studies, shows that translation
processes, which can bridge the disparate institutional logics of the
corporate sector with the logics of the environmental protection and
social justice sectors, enables shareholders influence on CSR.
This research also introduces the notion that shareholders can act in a
capacity of norm entrepreneur and norm promoter, suggesting that
shareholders can influence corporations in more far-reaching ways than
changing single instances of behaviour.
Emma Sjöström is a researcher in the Department of Marketing and
Strategy at the Stockholm School of Economics and has been a visiting
scholar at the Kadoorie Institute at the University of Hong Kong. She is
co-funder of SuRe: Sustainability Research Group.
